Luxury Home Selling Playbook
Preparing, pricing, and marketing a $2M+ home
A six-part playbook for owners of luxury homes in Windermere, Isleworth, Keene's Pointe, Bay Hill, Reserve at Lake Butler Sound, and Lake Nona Golf & CC. Built around what works at the high end: pricing precision, world-class marketing, and a disciplined process from pre-listing to close.
Syllabus
6 lessons · ~70 minutes
- 01
Pricing a $2M+ home correctly
Why automated valuations fail above $1.5M, how to build a real luxury CMA, and the pricing window that drives offers in week one.
13 min read
- 02
Pre-listing preparation and staging
The 30-day prep plan: paint, landscape, dock repair, light fixtures, and the staging decisions that actually move buyers at this price point.
11 min read
- 03
Photography, video, and drone that sells
What separates a $400 photo shoot from a $4,000 one — and why luxury buyers click off listings with bad media within 4 seconds.
10 min read
- 04
Marketing: MLS, private network, international
The three audiences for a luxury Orlando listing, how to reach them, and the international buyers Dr. Phillips and Windermere attract.
13 min read
- 05
Showings, offers, and multi-offer negotiation
Private showings vs. open houses at the luxury level, qualifying buyers, and how to run a best-and-final that nets the top number.
12 min read
- 06
Contract-to-close in luxury transactions
Luxury-specific due diligence, jumbo financing pitfalls, appraisal strategy, and the 15 moving parts between offer and closing.
11 min read
Questions as you go?
Text Ryan directly.
Most lessons are built from actual client questions. If something in the course doesn't quite match your situation — ask.