Back to Journal
Market Insights

June 1, 2026· By Ryan Solberg

Where the Real Estate Opportunities Are in Orlando in 2026

The 2026 Orlando market has normalized from the frenzy — and that means real opportunities exist again for buyers who know where to look. Here are the six best value plays right now.

The 2021–2022 Orlando market was not a market. It was a compressed auction where rational analysis of value was mostly irrelevant — the question was not "is this the right price?" but "how much over asking do I need to go to win?" That environment is gone. As of mid-2026, days on market are sitting in the 40–50 day range across most Orange County submarkets, rate lock-in is muting seller motivation, and buyers have returned to something resembling leverage.

Normalized does not mean boring. A market where DOM has stretched, seller concessions are available, and specific submarkets are repricing creates genuine windows for buyers who know where to look. Here are the six I am most confident in right now.

1. Dr. Phillips 1980s–90s Renovation Stock

Entry range: $550K–$850K Target: Bay Hill, Windhover, Sand Lake Hills — unrenovated homes in established subdivisions

Dr. Phillips has two tiers of housing stock: the renovated homes that photograph well and price accordingly, and the 1980s–90s original-condition homes in the same subdivisions that have not been touched since the Clinton administration. The gap between those two tiers is 15–25% in a lot of cases, sometimes more when the unrenovated home has dated bathrooms, original kitchen, and popcorn ceilings.

The play: buy the unrenovated home in the right subdivision and school zone, spend $80K–$150K on a targeted renovation, and arrive at a finished product worth materially more than the purchase-plus-renovation total. The land and the location are the asset — you are buying that at a discount relative to the renovated comparable because most buyers do not want the project.

The risk is real: renovation costs have not come down and contractor timelines in Florida remain stretched. If you are underwriting $100K in renovation and the actual cost is $160K, the math changes. Get bids before you close, not after.

The other factor: in Bay Hill specifically, you have Arnold Palmer's golf course and the neighborhood's international cachet as a floor. Bay Hill does not go out of style. The worst-case scenario for a renovation project there is still a home in one of Orlando's most enduringly desirable neighborhoods.

2. Lake Nona Resale vs. Builder Incentives

Entry range: $500K–$900K for resale; builder buydowns reducing effective rates by 1–1.5% Target: 2021–2022 buyers who need to move; or new construction with incentivized financing

Lake Nona is Central Florida's most aggressively-developed submarket, which creates an interesting tension in 2026: national builders with standing inventory are offering meaningful rate buydowns and closing cost contributions to move units, and that is compressing resale values in the same communities.

A 2021–2022 buyer in Laureate Park or Randal Park who purchased at peak pricing with a 3% rate is in a difficult position if life circumstances require a move. They cannot price to market without taking a loss on the purchase price, which means motivated sellers with genuine flexibility. Buy their pain at a fair price and you are in Lake Nona's long-term growth trajectory — USTA, Nemours Children's Hospital, UCF College of Medicine, Oracle's regional presence — without having paid the peak premium.

Alternatively, buy new from a builder and negotiate hard on incentives. The rate buydown is often worth more than the dollar-price reduction — a 1.5-point buydown on a $700K purchase saves you $400–$500/month for the first two to three years. Builders have room to move and they will if you ask.

The risk: Lake Nona's infrastructure is still growing and some of the outlying communities have higher CDD fees that inflate true carrying costs. Model the CDD before you commit.

3. Space Coast Oceanfront and Riverfront

Entry range: $400K–$900K for oceanfront and Indian River Lagoon waterfront Target: Cocoa Beach, Cape Canaveral, Satellite Beach — direct water access

This one gets overlooked because buyers narrowly define "Orlando real estate" as Orange County. The Space Coast — Brevard County, 45–55 minutes from downtown Orlando — is where Atlantic oceanfront and Indian River Lagoon waterfront is available at prices that would be laughable in comparable Orange County markets.

A direct-ocean-access property in Cocoa Beach or Cape Canaveral that is priced at $500K–$750K has an Orange County waterfront equivalent that does not exist at that price. You are looking at $1.5M minimum for Butler Chain-adjacent water access. The gap is structural and has persisted for decades.

What is changing: SpaceX is operating Starship launches from Cape Canaveral. Blue Origin's New Glenn is launching from the Cape. The KSC commercial launch cadence in 2026 is higher than at any point since the Shuttle era. The aerospace/defense job growth in Brevard — Lockheed, Northrop, Boeing, and the commercial space supply chain — is bringing a buyer population that earns at a level that drives residential real estate appreciation.

The early-mover window is when the job growth is clearly real but before it has fully translated into residential price appreciation. That is approximately where we are now.

The risk: flood insurance costs on oceanfront Brevard properties are real and have increased. Model the insurance cost carefully — it can meaningfully alter your carrying cost calculation.

4. Winter Park Condos Near Park Avenue

Entry range: $375K–$625K Target: 1BR and 2BR condos within walking distance of Park Avenue in Winter Park 32789

Winter Park single-family homes in the 32789 zip code command premium prices that have pushed many buyers out of the submarket. What buyers consistently overlook is the condo segment — walkable Park Avenue-adjacent units in the $375K–$625K range that offer the same school zone access (Winter Park High School, Brookshire Elementary) and the same lifestyle infrastructure as the SFR buyer at $1.5M pays for.

The rational case: if your priority is the Winter Park lifestyle — walkable restaurants, the Chain of Lakes, Rollins College cultural events, the weekly farmers market on Park Avenue — and you do not need 4 bedrooms, the condo market delivers that at a significantly lower price point. The 1BR and 2BR units near the Hannibal Square and Park Avenue corridor have strong rental demand from Rollins College faculty and staff, professionals who want the walkable lifestyle, and young professionals relocating to Central Florida for healthcare and tech jobs.

Buy-and-hold investors: the rental market for well-located Winter Park condos is tighter than you might expect. The same factors that make Winter Park attractive to buyers make it attractive to renters who cannot yet afford to purchase there.

The risk: HOA fees on older Winter Park condo buildings have been increasing as deferred maintenance gets addressed (the post-Surfside era of structural reserve requirements is real). Review the HOA financials and reserves carefully before any condo purchase.

5. Horizon West Long-Term Holds

Entry range: $450K–$650K for entry SFR; $650K–$950K for larger homes Target: Hamlin, Lakeshore Preserve, Panther Lake — early positioning in an incomplete master plan

Horizon West is a master-planned community in West Orange County that will not be finished for another 10–15 years. That incompleteness is the opportunity.

When you buy early in a master plan, you are buying at the infrastructure-light price and then holding while the surrounding development — schools, retail, parks, roads, additional amenities — is installed around you. Horizon West has a well-documented master plan with committed development, strong school zones (Windermere High), and consistent population growth from Orlando's westward expansion.

The entry price in the Hamlin and Lakeshore Preserve sub-villages for a 4/3 home is $500K–$650K. In 10 years, when the surrounding town centers, additional retail nodes, and completed trail systems are in place, those same homes will be embedded in a significantly more complete community. The play is patience — buy entry, hold, and let the master plan work for you.

The risk: patience is not free. You are underwriting a decade-long hold with CDD fees, HOA fees, and West Orange County traffic realities for the duration. This is not a flip; it is a long-term hold strategy.

6. Osceola County Short-Term Rental Plays

Entry range: $350K–$600K for resort communities with STR-permitted HOA Target: ChampionsGate, Reunion Resort — motivated 2021-vintage sellers

The short-term rental market in Osceola County — specifically the ChampionsGate and Reunion Resort corridors south of Disney — took a beating when interest rates jumped in 2022. Investors who bought at peak 2021 pricing with 3–4% rate assumptions found themselves underwater on cash flow at 7%+ rates. Many of those sellers are now priced to move.

The underlying demand has not changed: Central Florida draws approximately 75 million visitors annually. The Disney/Universal corridor is not going out of fashion. Short-term rental cap rates at ChampionsGate and Reunion have improved as purchase prices have softened and as the post-COVID normalization of STR occupancy rates has stabilized.

The opportunity: motivated 2021 sellers who need to exit offer the chance to buy into this market at pricing that works at current rates. A $450K-$500K resort villa with verifiable rental history — not projected income, actual receipts — at a 6.5–7.5% net cap rate is a different investment conversation than anything available in this submarket in 2021.

The due diligence requirements: verify the HOA/community explicitly permits STR (not all Osceola communities do, even in STR-friendly zones). Review the actual rental management statements from the seller, not the projected income. Model insurance at current rates, not the rate that was in place when the seller bought. And understand that resort-community STR returns are operationally intensive — budget for management fees of 25–35% of gross income for full-service management.


None of these are guaranteed, and I would be skeptical of any agent telling you the market is uniformly favorable right now. What is true is that a normalized market with 40–50 day DOM and motivated sellers in specific segments creates windows that did not exist in 2021–2022. Finding those windows requires knowing the submarkets well enough to distinguish between a legitimate discount and a home that is discounted because it has a real problem.

That is where the work is. If any of these plays match your situation, let's talk through the specifics.

Explore current Orlando listings or read more about Orlando real estate investment strategy.


Ryan Solberg is a luxury real estate agent with MaxLife Realty specializing in Dr. Phillips, Winter Park, Lake Nona, and Windermere.

Share

The next step

Thinking about a move?

Whether you're two months out or two years out, the right information now saves real money later. Let's talk — no pressure, no pitch.