Full-Service Listing Presentation
Your home.
Our strategy. Maximum results.
The complete MaxLife listing system — 27 steps, four weeks, zero shortcuts. Built so your home launches with demand already in the pipeline.
27
steps in the launch system
4
weeks from signed to sold-ready
70%
faster sale with staging
1%
commission option available
This is the difference
Sold vs. expired. Top dollar vs. bottom dollar.
That's the plan.
27-step listing launch system
Four phases. Four weeks. Zero shortcuts.
Your home, launched in four strategic phases — each step timed to build demand before MLS ever goes live.
Content creation
- Walkthrough repair punch list
- Repairs completed
- Staging consultation
- Professional photography
- Video production
- Drone aerial footage
- 3D virtual tour
- Floor plans
- Digital enhancements
- Feature sheet design
- Seller story narrative
- Neighborhood highlights
Build-out & production
- Media review
- Website build and review
- Social ads build
- Signage plan and install
- Lockbox install
- QC final walkthrough
- Pre-home inspection
- Pre-appraisal
Maximum exposure
- Coming-soon campaign
- Targeted online ads
- Postcards designed and sent
- Agent outreach email
Active on MLS
- MLS listing goes active
- Grand opening launch
- Open houses
Preparation + Strategy = Results
Sales pipeline
From signed to sold.
Phase 1 & 2
Listing agreement
We sign, I get to work. Prep and production run in parallel so nothing waits on anything.
Coming Soon
Pre-market exposure
Your home shows up in buyer inboxes 10–14 days before MLS — demand gets built before day one.
Phase 3
Listed for sale
MLS live. Grand opening. Open houses. All offers reviewed, escalation clauses compared, financing verified.
Phase 3
Under contract
Second-highest offer held as backup to keep the first one solid. 7-day inspection window managed end-to-end.
Phase 4
Sold
Loan docs, chain of title, wire transfer, closing time set. Keys exchanged, funds transferred.
The marketing plan
These steps add up to sold.
Twelve disciplines, one plan — executed in parallel to put your home in front of the right buyer at the right time.
01
Team approach
A team outperforms an individual. Trained associates working in parallel — we can list a home in under 5 hours.
02
Professional photography
We're the photographers. No outsourcing — full control of quality, cost, and speed. Better photos → more showings → more offers.
03
Virtual tours
Lifelike 3D tours so buyers anywhere in the world can make an offer today. Keeps you safer by filtering lookers from serious buyers.
04
Aerials & drones
The first photo matters most. Drone angles, golden-hour lighting, enhanced skies — built for the click-through.
05
Custom property website
A dedicated site for your home, promoted with targeted paid ads to attract qualified buyers.
06
Property brochures
Professionally designed, commercially printed. Includes property inventory and disclosures — answers questions before they arise.
07
Online distribution
Premium media partnerships push your home across Zillow, Realtor.com, Trulia, Homes.com — where serious buyers search.
08
Buyer database
Reverse-prospecting: we already have buyers searching for homes like yours. Direct calls and 360 tours go out day one.
09
High-quality video
YouTube, TikTok, Instagram, LinkedIn, Facebook — plus paid video ads placing your home in front of qualified buyers.
10
Real & virtual staging
Staged homes sell up to 70% faster. Furnished or empty, we make every room show its best.
11
Open house showcase
Multiple showings at once, promoted online to draw serious buyers — not random yard-sign traffic.
12
Custom LED sign & post
Luxury branding that doesn't detract from curb appeal. LED lights advertise 24/7.
The difference
Do the work upfront.
Do it right the first time.
Results are created long before your home goes live. We position your home to stand out from the first moment buyers see it — protecting your time, your equity, and your final sale price.
Complimentary
Free services
What other agents charge for — included with every MaxLife listing.
- 10+ page buyer booklets
- Home staging*
- Floorplan & 360 tour
- Listing's own website
- LED lighted real estate sign
- Professional photography
*Staging agreed upon at listing appointment. Additional costs may apply.
Premium services
ROI that actually moves the needle
We coordinate trusted vendors so your home is primed, pre-inspected, and market-ready.
Curb appeal & exterior
- Landscaping↑ 5–11%
- Pressure washing↑ 5–10%
- Paint & drywall↑ 1–3%
Interior & cleanliness
- Deep cleaning↑ 3,600% ROI
- Carpet & windowsMove-in ready
- Odor eliminator#1 turnoff fix
Structural & compliance
- Roof repairs↑ 60–70% ROI
- Plumbing & electricalCompliant
- Permit closureRed-flag fix
Specialty & FL-specific
- Pool & deck repairBuyer confidence
- Screen enclosureFL must-have
- Seawall, dockDeal saver
Your full-service team
MaxLife Realty.
The best or nothing.
You work with Ryan directly on every conversation and decision. Behind him, a vetted production and transaction team executes in parallel so nothing slips.
Broker · Your point of contact
Ryan Solberg
Your single point of contact from listing appointment to closing table. Builds the strategy, runs the showings, negotiates every offer, and guides the transaction through close. Broker license #3354351 · MLO NMLS #1784218.
Photo, video, and campaign production
In-house marketing
A dedicated production resource handles photography, video, the listing website, and the paid-ad campaigns — so the marketing launches on schedule and on brand.
Document review and closing protection
Retained title & legal counsel
We work with a vetted Florida real estate attorney and title partner who reviews every contract, survey, title record, and deed. Your legal protection through closing.
Timelines, inspections, and milestones
Transaction coordination
A coordinator tracks showings, inspections, appraisals, lender milestones, and the moving timeline — so nothing falls through the cracks between contract and keys.
Preparation + Strategy = Results
Why pay 5–6% for less?
We deliver premium results with flexible commission — as low as 1%.
Maximize your sale price while minimizing fees, time, and stress. Tailored strategy. 10+ years of experience. Results-driven precision on every transaction.
Home valuation
What's your home really worth?
Most online estimates are off by 6–15% in Dr. Phillips and Windermere. We'll give you a real number — grounded in actual comps on your street.
Live the MaxLife.
Seller FAQ
The 50 questions every Orlando seller actually asks.
Pricing, timing, costs, concessions, taxes, the closing process — straight answers grounded in current Orlando market data. Tap any question to expand.
Timing & Market Conditions
Is now a good time to sell my house in Orlando?
Should I sell my Orlando home now or wait until 2027?
What time of year is best to sell a house in Orlando?
How is the Orlando housing market doing in 2026?
Will Orlando home prices drop in 2026 or 2027?
Are mortgage interest rates going to come down?
How long does it take to sell a house in Orlando?
What is the average days on market in Orlando in 2026?
Pricing Your Home
How do I figure out what my Orlando home is worth?
Are Zillow Zestimates and Redfin estimates accurate in Orlando?
Should I price my Orlando home above, at, or below market value?
What happens if I overprice my home in Orlando?
How much will I actually net from selling my house in Florida?
What is a CMA (comparative market analysis)?
Should I get a pre-listing appraisal?
How often should I reduce my list price if my home isn't selling?
Agents, Commission & Representation
How do I find a good real estate agent in Orlando?
What questions should I ask a listing agent before hiring them?
How much commission do I pay to sell my house in Orlando?
Can I negotiate the realtor commission?
What is the difference between a Realtor and a real estate agent?
Should I sell my Orlando home FSBO (for sale by owner)?
What is a discount broker or flat-fee real estate service?
Preparing Your Home to List
What repairs should I make before listing my Orlando home?
Should I get a pre-listing inspection in Florida?
How much does it cost to stage a home in Orlando?
Is staging worth it for selling a home in Orlando?
Do I need professional photography to sell my Orlando home?
Should I paint my house before selling?
What's the ROI on cosmetic updates versus major renovations before selling?
The Selling Process & Closing
What are the steps to sell a house in Florida?
How long does the closing process take in Florida?
What does 'under contract' mean when selling a home?
What is the typical inspection period in Florida real estate?
What happens during a home appraisal in Orlando?
What is escrow in a Florida home sale?
Who pays for what at closing in Florida?
What documents do I need to sell my house in Florida?
Selling and Buying at the Same Time
How do I sell my house and buy another one at the same time in Orlando?
What is a contingent offer in real estate?
Should I buy a new house before or after selling my current one?
What is a bridge loan and when does it make sense?
Costs, Taxes & Concessions
How much does it cost to sell a house in Florida?
Do I have to pay capital gains tax when I sell my house in Florida?
What is the Florida documentary stamp tax on a home sale?
Can I deduct selling expenses on my taxes?
What closing costs do sellers pay in Florida?
Offers, Negotiations & Concessions
What are buyer concessions and are they normal in Orlando?
What is a 2-1 mortgage rate buydown?
How should I respond to a low-ball offer on my home?
Neighborhood-specific guidance
Selling in your neighborhood?
Every market moves differently. Get hyper-local pricing insight, subdivision-specific value drivers, and a custom net sheet for your area.
"
Ryan was very helpful and quick to answer any questions I had. I was on a deadline to be out of my house and he made it happen — and in the end my family and I have a beautiful house.
— Jennifer Green